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Clarins Initiates Responsible Alcohol Project

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By: TOM BRANNA

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FRANCE: Parfums Mugler and Azzaro have committed to what Clarins Group is calling an unprecedented “made in France” program that aims to produce perfume alcohol in a way that meets increasingly stringent environmental and social requirements. The project aims to promote biodiversity in agricultural practices, with the great advantage of a local production and a short circuit between the harvest and transformation sites. Located on the Remicourt farm at Amifontaine near Reims, the program is...

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